Building eCommerce

By Seree Woradechjamroen

Everybody who runs a website would like to know how to reach more people and get more visitors. But attracting more visitors to your website is no rocket science, as a matter of fact, let me show you 5 simple ways you can attract more people to your site.

1. Get a good domain name

Choosing a domain name with the right keywords is essential if you want to get visitors to your website. Search engines absolutely LOVE keyword rich domains and will usually index them faster. Choosing a keyword rich domain name will also improve your chances of ranking higher in search engine listing thus increasing the number of visitors to your site. Try to separate each keyword with a hyphen; it will make the keywords easier to catch by search engine spiders.

2. Choose the right keywords

This can be tricky. A lot of people will instinctively think that the more popular the search term, the better it his for the website’s content, but this couldn’t be farther from the truth. If your keywords are too popular, chances are many other websites decided to use them in their site’s content, thus increasing the level of competition. Choose keywords with a high level of daily search volume without too much competing search results.

3. Build related sites

If your website is an informational site regarding any niche, you can always write a blog about the subject covered in your site or even start a discussion board. You will then be able to get free publicity from these sites by creating a traffic vortex in which your blog readers and discussion boards will be sucked into and directed to your main site, and vice versa. If you think building a discussion board is too much hard work, let me tell you that it’s not that difficult. As a matter of fact, there are tons of free programs such as phpBB that can make the job a breeze.

4. Write articles

Write articles related to the subject of your site and submit them to the most relevant article directories. Articles are a great free way to send traffic to your website and they also are great for building back links to your website. More back links usually mean more traffic and better search engine rankings.

5. Write a free report related to your niche

This is probably one of the best ways to get free publicity for your site. Write a free report full of useful information and links to your site and allow the readers to send copies to their friends. If your report is any good, it can become a viral publicity tool for your website and send thousands of visitors to your site for years to come, all that for free!

Conclusion

These are only 5 ways that you can increase web traffic to your website, but there are plenty more that I won’t have the time to cover in this article. But if you build peripheral sites around your main site, choose a keyword rich domain name and choose the right keywords for your site’s content, write good articles and submit them to the right directories and create a good report that will be free to distribute, you should substantially increase traffic to your site in no time.

About The Author

Do you want to save your time on internet marketing while increasing your income?

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By Mark Kimathi

We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate). Though you should use all the three techniques, there is a particular order in which when applied will result to making more money more easily and consequently is more effective. This order has such far reaching effects on your total web revenues that it worth dedicated attention.

In trying to increase sales in your website there is a natural urge to increase your traffic. Simply double your traffic and you tend to double your income. Unfortunately increasing traffic is the most ineffective of the three. As we have previously seen here, you have two options in increasing traffic; first, you can buy traffic through PPCs (Pay per Click Search Engines) and/or you can optimize your website for Search Engines (SEO). Buying traffic is the more ineffective of the two. This is because every visitor to your site costs you money. This automatically eats into your revenues. On the other hand SEO is a specialty few internet businesses willingly want to tackle. It involves designing your web-pages to rank high in Search Engines like Yahoo and Google. This in turn results to increase in internet users who find your web-business. This traffic is free. Unfortunately the mechanics of SEO have a long learning curve few are willing to learn. And to make matters worse, results are not guaranteed.

The more prudent approach to increasing revenues would be first to increase your Conversion Rate (C.R) before merchandising and/or increasing traffic. And this can be attributed to two reasons. First, a higher C.R ensures you are making the most money possible from a given volume of traffic. A poorly converting website is equivalent to a leaking bucket. Such a website loses willing and able buyers which amounts to losing money. The cost of losing willing and able buyers can be enormous. Apart from the immediate loss of profit, there is the loss of repeat business. This makes other strategies like merchandising ineffective. All in all the cost of losing willing and able buyers due to poor C.R amounts to the lifetime worth of a customer.

The second reason to opt first for an improved C.R to increase revenue has to do with control. Unlike increasing traffic to your website, improving your C.R involves testing and changing elements within your website to find the most effective combination. Though not an easy task, the fact that you control nearly everything about your C.R gives desirable control that you can manage to your benefit.

Once you have a optimized your C.R, you can then reap the maximized benefits of other two techniques for increasing web revenues, namely merchandising and increased traffic.

About The Author

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